The Meteoric Rise, Fall, And Return Of Wonder Bread - Chowhound
Source: Chowhound
The mind behind Wonder Bread's mystery ad campaign was the Taggart Baking Company vice president, Elmer Cline. As successful as the campaign was, this was not even Cline's greatest contribution to the brand. He also named it. A year before Wonder Bread's release, Cline was watching the International Balloon Race at the Indianapolis Speedway, and as the colorful balloons floated through the sky, his mind was…
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