The Old-School Cereal Mascot That Still Haunts Our Dreams - Chowhound

Food companies have been using mascots to promote breakfast cereal for more than a century. Ever since Quaker Oats introduced its rather boring Quaker man with his old-fashioned hat and puffy collar in 1877, you'd be hard pressed to find a cereal that didn't have a mascot attached. The 1950s and '60s saw a dramatic increase in this with brands introducing Tony the Tiger, Lucky the Leprechaun, and Toucan Sam,…