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The Price Of A Wendy's Burger Will Change Every Hour In 2025 - Chowhound

Source: Chowhound

Many industries have adopted dynamic pricing — from ride-share apps and live events to airline tickets. But do customers always take the bait? A census by CivicScience recently studied consumer sentiment toward dynamic pricing. It reveals that 62% of customers think of dynamic pricing as "price gouging," and a majority of them claim they won't purchase the product at all when a surge occurs. Advertisement…

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