The Staggering Amount Of Money Red Lobster Lost On Its Endless Crab Promotion - Chowhound

Nickola_Che/Shutterstock Look, we all make mistakes. Some of us leave the oven on, some of us text our ex. But most of us aren't billion-dollar national restaurant chains, so our blunders don't cost millions. Red Lobster — once the largest seafood chain restaurant in the world — unfortunately can't say the same. Back in 2003, Red Lobster launched its "Endless Crab" promotion, offering all-you-can-eat crab legs to…