The Time Arby's Made A Record-Breaking Commercial - Chowhound
Source: Chowhound
"Go big or go home" is the attitude of many advertisers, and it's one that often works. In 2018, Arby's needed a way to win over fast food fans, and it launched a larger-than-life campaign to commit. The strategy was as simple as landing two consecutive Guinness World Records (and no, making the world's longest meat sandwich wasn't one of them). Prior to that spring, Arby's had always carried Pepsi products. All…
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