Top-selling mobile games breaking rules on loot boxes
Source: BBC
Getty ImagesThe most popular mobile games in the UK are being advertised without disclosing they contain loot boxes - random in-game purchases which critics say are "exploitative" and "foster addiction".The regulator, the Advertising Standards Agency (ASA), says it bans and removes ads which fail to make the clear whether or not a game contains a loot box.But a BBC investigation found only two of the top 45…
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