Uber fares up despite driver income decline, Oxford study suggests
Source: BBC
Uber's use of dynamic pricing has led to higher fares for passengers and lower earnings for drivers, whilst increasing the company's share of revenue, a study has suggested.The University of Oxford study analysed data from 258 Uber drivers in the UK over more than 1.5 million trips between 2016 and 2024.It found there had been a "significant shift" when the company introduced a dynamic pricing algorithm in 2023,…
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