Why Costco Will Probably Never Offer Pizza Delivery - Chowhound

Those cheap pizzas are a useful way to get customers to buy more stuff at Costco. This strategy is known as a "loss leader:" sell a product for less than it's worth, in a way that spurs customers to spend more money elsewhere in the business. When it works, then despite losing some money at the beginning, you make more money in the long run. Advertisement Costco's food court — especially Costco's in-house hot dog…