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Why leaving X can be a tricky decision for companies

Source: BBC

Dan RosneyBBC Business ReporterGetty ImagesElon Musk bought Twitter in 2022On March 21, 2006 the first ever tweet was posted by Twitter founder Jack Dorsey: "Just setting up my twttr". It was a simple introduction to a brand new platform.Backed by celebrities, it was different to other social media sites, like MySpace or Facebook, because you could interact with any user without them having to approve a request.…

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