With TikTok Under Fire, Brands That Rely on It Worry
Source: New York Times
Amid debate in Washington over whether TikTok should be banned if its Chinese owner doesn’t sell it, one group is watching with particular interest: the many brands — particularly in the beauty, skin care, fashion, and health and wellness industries — that have used the video app to boost their sales.Youthforia, a makeup brand with more than 185,000 followers on TikTok, is thinking about moving more marketing to…
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